I regularly buy brow mascaras hoping to find something close to Benefit, but so far my search hasn’t been very successful. Unfortunately, Essence Make Me Brow Eyebrow Gel Mascara in shade 05 turned out to be another disappointment.
I purchased it in a store without testers, so I chose the shade based on the tube color and name. Shade 05 ended up being a warm walnut tone with a noticeable reddish undertone — much warmer than I expected.
The packaging is simple and very typical for the brand. Inside there are 3.8 ml of product and a small spiral brush. The brush picks up far too much product, so you constantly have to wipe off the excess on the neck of the tube. The formula itself is quite runny, almost lotion-like, which results in very low pigmentation. Because of the brush shape and excess product, it’s extremely easy to overload the brows and create messy streaks.
The biggest downside is the wear time — or rather, the lack of it. The gel smudges from the lightest touch and doesn’t survive even a few drops of water from rain or snow. As a result, brows look untidy and unpolished very quickly. As for the microfibers claimed by the manufacturer, I couldn’t see them at all.
On my brows, the gel looks messy, too warm-toned, and poorly defined. Unfortunately, this is a product I definitely wouldn’t recommend.
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