Ampoule serums have become very popular lately. Some people see them as closer to medical treatments due to their format, while others consider them more effective because of their super-concentrated formulas and single-use design. I tried Avon Anew Skin Reset “Innovation” with Protinol and honestly, I still feel they are neither.
The packaging is original: a cardboard box containing seven 1.3 ml blue plastic ampoules on a plastic tray. To open an ampoule, you need to snap it in the middle — I usually do it with a towel, otherwise it’s tricky.
The promises are many — the innovative Protinol ingredient and visible changes in 7 days. Recommended use is once daily, with a weekly course repeated each month.
I personally find one ampoule too much for a single use, so I divide it into 2–3 applications. The inconvenience is storage — once opened, you have to hope nothing gets inside the remaining serum.
Inside, the serum is light blue, fluid, and nearly odorless, with a texture similar to a thick toner. It spreads easily, absorbs almost instantly without stickiness, and works well under any cream.
I used it daily for two weeks, and honestly, I didn’t notice much difference. My skin felt more hydrated and nourished, but there was no wow effect. Perhaps my skin is already in good condition, so I rate this serum as fairly standard. Still, it does provide decent hydration.

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